The Evolving Role of the Automotive Dealership: From Transaction Hub to Experience Center
The traditional automotive dealership, long viewed simply as the place to buy a new or used car, is undergoing a profound transformation. For decades, the model was straightforward: customers visited a lot, negotiated with a salesperson, and drove away in a vehicle. Today, the dealership's role is expanding and becoming more complex, driven by changing consumer expectations and new...
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